There is something irresistibly manly about Burberry’s adspot on Sport, their new fragrance for men. It was ran in GQ this month, and it hits all of the areas it’s supposed to for it’s demographic: smells vaguely like Acqua di Gio, is a virile red color, and comes in a kickass bottle.The market for cologne is cluttered with waste right now. It’s actually easier than ever to make your own and charge $70 a bottle. As long as you are wearing a tie, some investment banker will buy it off of you for that price. Therein lies the problem: fashion houses price gouging the fuck out of people that have no clue how to be fashionable. Of course that is how they profit, just like Phillip-Morris profits on addiction. I feel real pain for the lonely accountants that buy this, no matter how good a product or well marketed it is.
This usually runs $72 for a little over 2 ounces, which is nearly criminal, but Burberry tries to be classy. Do you think having Emma Watson with no pants pays for itself? What’s next, they’re going to have Miley Cyrus modeling chastity belts?
As much as I like this stuff (and I haven’t gotten any from anyone, this is all on my own accord), I think you should avoid feeding the beast. Other options do exist, and even though they are still expensive, just imagine what you could do with that extra $20. I like Light Blue by Dolce & Gabbana, which is usually $50 a bottle.
There is a real dearth of original cologne in the past five years. Nearly everything summery has that citrus smell, and nobody really wants to smell like lemonade on a date. Everything these houses put out smells so alike, why bother shelling out for the same shit you could get $40 cheaper? If you really want that unique scent, it’s time to create your own cologne.
